E-Commerce UX & Conversion Teardowns
Rapid heuristic teardowns identifying high-friction leaks and test hypotheses across real DTC stores.
Andres designs clear, usable digital products and brings them to life with front-end skills in JavaScript and Shopify Liquid. From ecommerce journeys to complex product experiences, he helps teams reduce friction, align design with development, and ship solutions that actually work.
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Restoring confidence and trust to the pet shopping decision
Introduced AI-assisted workflow to remove manual entry
Case study in progress — documenting the problem, process, and outcomes.
Rapid heuristic teardowns identifying high-friction leaks and test hypotheses across real DTC stores.